Actor,
philanthropist, and father-of-three Matthew McConaughey has a new title to
put under his belt: fashion designer! The star recently partnered with
Canadian-based clothing manufacturer Grand National Apparel to launch
JKL, a sportswear collection derived from McConaughey’s active lifestyle and
philosophy of life.
The line features
technically-advanced fabrics, performance-oriented details, and a relaxed,
casual aesthetic designed to easily transition between day and casual
evening. The line also donates to a charitable cause! A portion of
sales supports McConaughey’s just keep livin Foundation a non-profit
organization that implements after-school fitness and wellness programs in
inner-city high schools.
"Matthew's very active lifestyle is what led him to the
idea for a fashion-forward, functional men's clothing line that blends the
fabric and styling of performance apparel with that of everyday menswear,"
said John Frierson of Creative Artists Agency (CAA), who brokered the deal with
Grand National Apparel for McConaughey. "There remains a big expanse
between casual menswear and performance brands at retail, and JKL, fueled by
Grand National's expertise and capabilities, is poised to take advantage of
this big growth opportunity."
In an interview
McConaughey stated the meaning behind the brand's name.
“JKL stands for
just keep livin. In 1992, my father moved on and just keep livin came to be,”
Matthew shared. ” It was about keeping his spirit alive and remembering the
things he taught me. The tag line is a compass for me; it is how I
approach life.”
“No matter where
the road takes you, no matter what’s up ahead, you’ve got to just keep going,”
McConaughey said. “That’s a big part of what we try to show the kids through
our foundation and it’s a huge part of the JKL brand.”
Matthew McConaughey’s JKL men’s collection is now available at Dillard’s and Dillards.com
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